About

Welcome to the Soft Life.

I'm Jaye. Born in St. Louis. Raised in Memphis. Mama, educator, corporate baddie, entrepreneur, building an empire one lunch break at a time.

I built Soft Life Experience Co. for the woman I used to be. The one who lost her parents, survived postpartum depression, and held everything together while quietly coming undone. The one who learned, the hard way, that softness isn't weakness. It's survival.

Somewhere in the middle of the grief, the diapers, and the dark nights, I figured out something nobody warns you about: smelling good and feeling beautiful will pull you out of places therapy hasn't gotten to yet. And I'm in therapy. So I can say that.

Soft Life Skin is not just body oil. It's a reminder. A ritual. A small, sacred rebellion against the lie that you have to earn your rest, that you have to wait for a better season, a better paycheck, or a healed version of yourself before you get to feel good.

No ma'am. We're doing it now. In the middle of the mess. In the middle of the becoming.

This brand was made for you. And what's coming next is going to change the game.

We don't follow trends. We set the standard for the soft life.

— Jaye, Founder Soft Life Experience Co. Self-care isn't a luxury. It's a lifestyle.